My priority goes to the brands who are born with a positive message and a will to change the status quo.
By creating The Mojo Soul, I made the conscious choice of ending mindless consumption - which goes a long way in creating a better and more sustainable future for the planet. So I carefully handpicked the most ethical and sustainable brands and, even if my curation is firstly based on my taste, my choices are driven by seven main aspects:
My baseline is to promote brands that follow strict policies in the manufacturing of the products and, with a few sustainable exceptions, you will find mostly european made products on the shop. Because my human values are not negotiable, you will only find honest and true people behind powerful brand, with an empowering story behind and completely transparent with their production methods.
Brands that empower local community and bring a positive impact to them should be the norm, so this is why I am particularly supportive to the one who are trying to make such a beautiful difference. I am proud to be able to promote brands who help and engage artisans as well as cooperate with many female organisations and support them.
The Mojo Soul is following and promoting ethical and slow fashion: I am all about shopping intentionally and realising that less is most of the time better than more. This is why I’ve created the store, to help you make purposeful choices to buy better-quality items less often than purchasing cheap items frequently. And because slow fashion is as well all about the story and the transparency, you can find on the shop where our items are coming from and who are making them.
Handcrafted products goes along way to slow fashion. Some of the products are based on handcrafting and is honouring craftsmanship making each item in its own way completely unique. How beautiful it is to bring back traditional methods, and not computer controlled machinery, to make them thrive besides our modern standards and trends? The Mojo Soul believe this gives them character, their own identity, beauty and imperfections.
Chemical materials, dyes and overall processing causes a lot of harm and pollution to the planet. However we have the power to vote with our wallets and show the producer what kind of world we want to live in. This is why I am working hard on promoting more and more brands that put a special effort on making the switch, who are concerned about the pollution of our soil, and of our health.
While I do not assume that everybody is involved in a vegan lifestyle, however, I truly believe that fashion and the industry in general should always be cruelty-free. There is no reason why we might need to put our ethic on the corner when it comes to our wardrobe. This is why you will only find on the shop brands that keep away animal sourced products like leather, fur, wool or feathers etc.
Because the motivation behind The Mojo Soul has always been the promotion of a more eco-conscious way of consuming, our products are proudly plastic free. In the meantime, all the brands I am teaming up with are fully conscious about how armful plastic packaging are for the planet and are committed to take their packaging next level. Let’s act together. Plastic is an unnecessary evil, so let’s learn to refuse it and change our daily habits.